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This season’s must have

Visual identity and social media content for the Fashion Act Now, a campaign pressuring the fashion industry to act on the climate and ecological crisis.

With/for: Fashion Act Now (2020–22)

Campaign strategy
Design
Printed matter
Social media graphics
Social media strategy
Visual identity
A collage contrasting two scenes: the left side depicts a dramatic wildfire with an intense blazing fireball in california, and the right side shows a serene burberry spring/summer '21 fashion campaign set in a tranquil forest.
Contrasting elegance: timeless sculpture meets modern fashion - venice s/s 20 and victoria beckham s/s 21.
Protest fashion: advocacy meets runway style as demonstrators don edgy outfits and masks at vivienne westwood s/s 21 and london a/w 20 events, wielding signs for environmental and social change.
A contrasting fashion showcase: on the left, an untouched snowy landscape in antarctica signifies winter 2021, while on the right, a model dons a stylish ensemble from miu miu's fall 2021 collection, striking a pose against a rocky backdrop.
A bold statement on a stark black background with orange text reads, "this season's must-have? the continuation of life on earth.
Abstract artistic collage with juxtaposed imagery: one side features a person in a costume with shaggy green fur, while the other half is an eye-catching orange background with a large pink heart overlay, creating a visually striking contrast.